No longer just imaginative concepts found in science fiction, these are real innovations the commuter can expect in the years to come. But customer expectations don’t just change every other decade – they’re changing right now. We’ve seen time and time again that if an organisation doesn’t put the needs of the customer at the forefront of their business, they will be left behind. The time for transport sector organisations to think about the Commuter of Tomorrow is today.
The Commuter of Tomorrow is the first in a series of pieces on the Customer of Tomorrow by Moorhouse. It’s not about blue-sky thinking or looking into a crystal ball. It’s about being on the pulse of customer expectations and trends, and understanding what organisations need to do today, to meet the needs of the Customer of Tomorrow.
Each article in the series will identify a different Customer of Tomorrow and the key sector trends that organisations should consider when designing customer strategies or experiences.
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