Building a Sustainability Ambassador Network


One of the goals of the organization Collective Responsibility is to help businesses envision and create meaningful sustainable change, for the benefit of the business and society at large. The emerging environmental, social and economic challenges we face will be great, but CR firmly believe in the role that businesses can play in developing sustainability solutions.

Their report, “Building a Sustainability Ambassador Network”, aims to provide context, the business case and a series of tangible steps for firms to consider while building a network of sustainability ambassadors.

The context is simple: the global challenges that lay before us are overwhelming ecological and economic systems. At the same time, businesses are beginning to realize the potential of sustainability to cut costs, attract, retain and engage good employees, drive innovation and manage risks. Both this need and desire for change is what will drive it. The business case provided for building a sustainability ambassador network offers a unique perspective to organizations, but only if they are fully invested. The tangible steps and accompanying case study will finally lay a comprehensive foundation on which to build your successful ambassador program.

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